Multimedia Content Creation
Public Relations Campaign | ActivArmor
*This is a MOCK campaign created only for this class.*
In the Public Relations Writing & Tactics course I used ActivArmor as my "client" for the semester project. Through research of the company, product and their target markets, I created the Public Relations MOCK campaign designed to promote ActivArmor to the orthopedic medical community and their patients. ActivArmor is based in Pueblo, Colorado.
*This is a MOCK campaign created only for this class.*
In the Public Relations Writing & Tactics course I used ActivArmor as my "client" for the semester project. Through research of the company, product and their target markets, I created the Public Relations MOCK campaign designed to promote ActivArmor to the orthopedic medical community and their patients. ActivArmor is based in Pueblo, Colorado.
Assignment
Public Relations Campaign Portfolio Project ActivArmor Subject ActivArmor is the only custom-made 3D splint available in the United States. The splint is waterproof, breathable, comfortable and sweat proof. It empowers patients with the freedom to be able to maintain their active lifestyles (website). |
To create the PR campaign portfolio for ActivArmor I choose three (3) target public's:
1) Physicians (specifically at orthopedic clinics)
2) Non-ortho providers (may refer for ActivArmor)
3) Direct to patients
1) Physicians (specifically at orthopedic clinics)
2) Non-ortho providers (may refer for ActivArmor)
3) Direct to patients
Media Kit
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Fact Sheet
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News Release
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Media Alert
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Public Service Announcement (PSA)
NOTE: This is a mock PSA for class purpose only. |
PSA Script:
“Say goodbye to stinky, scratchy cast, the breathable, waterproof, custom made 3-D splint at the Denver Channel 9 Health Fair, June 8 and 9. Maintain your active life style with ActivArmor splints, ActivArmor.com” |
TV Interview Script:
The mock TV interview script's dialogue is an interview I imagined between ActivArmor's founder and a news anchor informing the public to a cast alternative. |
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Social Media Calendar:
I choose Instagram and YouTube as the social media channels ActivArmor would use. I choose to use silly #NationalHolidays to interact with ActivArmor's physicians and clients along with building ActivArmor's branding. |
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Newsletter:
I created a mock newsletter to promote ActivArmor to patients, physicians and followers to keep them informed. The newsletter will include featuring patients and "ActivAmor" in the news.
I created a mock newsletter to promote ActivArmor to patients, physicians and followers to keep them informed. The newsletter will include featuring patients and "ActivAmor" in the news.
Budget Memo & Budget Discussion:
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